Amazon Black Friday 2025: what to expect this November

AMAZON’s Black Friday deals are always among the biggest of the year, with everything from tech to fashion and beauty on sale.

The retailer is known for going all out, with major savings on everything from everyday kitchen essentials to the latest must-have gadgets.

Amazon deals

And while the main event is still months away, Amazon is always a retailer where you can eye a bargain.

That means it’s worth keeping an eye on what’s being discounted now, especially if you’re keen to spread out your spending rather than waiting for the rush.

Looking at past years gives a good idea of what’s to come. 

Amazon’s sale has historically included price cuts of 20% to 50% on big-ticket items like TVs, appliances, and premium tech.

There’s also the occasional headline-grabbing discount of 70% or more. 

It’s these kinds of reductions that make Black Friday such a key time to invest in pricier purchases.

For the savviest approach, think of this season as a marathon rather than a sprint. 

The biggest discounts often land closer to Black Friday and Cyber Monday, but early offers can sell out quickly, and stock doesn’t always last. 

We’ll help you spot the genuine bargains and avoid being swayed by hype, and have answers to all of the important questions below.

When is Black Friday 2025?

Black Friday kicks off on November 28, 2025 – the day after Thanksgiving in the US, marking the start of a big sales season.

It’s the perfect opportunity for shoppers to grab fantastic deals just as the holiday season gets into full swing.

But the deals don’t just end on Friday – they usually stretch through the weekend, and finally wrap up at midnight on Cyber Monday.

Our top tip: start bookmarking your wish list now, so you’re ready to jump when the Black Friday sales drop.

This way, you’ll be first in line to snag those unbeatable deals.

Want to know more about Black Friday? Our explainer has all the answers you need.

Find your favourite brand’s Black Friday deals in our A-Z directory

Is Amazon taking part in Black Friday this year?

As one of the world’s largest retailers, Amazon is definitely diving into the sales madness again this year.

Unlike some retailers that play it coy, Amazon never shies away from confirming its involvement.

In previous years, the retail giant has slashed prices across the board, discounting everything from its own devices to smart TVs, home essentials, beauty items, headphones, and even chocolates.

So, be prepared to hop onto the Amazon site as soon as those deals drop.

If you’re a US shopper, you can find Amazon US Black Friday deals too.

What to expect from Amazon’s Black Friday sale 2025

Amazon’s Black Friday sale is the perfect opportunity to spoil yourself or get a jumpstart on your Christmas shopping.

From what we’ve seen in the past, you can expect massive discounts on everything from TVs and game consoles to laptops, headphones, smartwatches, home gadgets, fashion, and beauty items.

The November sale has always been a treasure trove of deals across nearly every shopping category on the site.

Some of the most popular sale items include electric toothbrushes, smart speakers, vacuum cleaners, Fire tablets, and smart home appliances.

What was in Amazon’s Black Friday sale last year?

In 2024, Black Friday brought a fresh wave of amazing discounts on Amazon.

Last year’s Black Friday and Cyber Monday deals from Amazon included:

Amazon deals

• Amazon Fire TV 55-inch Omni, £419.99 (was £749.99) – buy here
• Amazon Fire TV Stick HD, £27.99 (was £39.99) – buy here
• Amazon Fire HD 8 tablet (newest gen) £49.99 (was £99.99) – buy here
• Amazon Fire Max 11 tablet (newest gen), £124.99 (was £249.99) – buy here
• Amazon Fire 7 Kids tablet, £59.99 (was £124.99) – buy here

Tech deals

• JBL Tune 770NC Wireless Over-Ear Headphones, £49 (was £119.99) – buy here
• Acer Chromebook 314 CB314-4H Laptop, £178 (was £279.99) – buy here
• Garmin Venu 3S Smartwatch, £334 (was £409.99) – buy here
• JBL Wave Flex In-Ear Wireless Earphones, £38.99 (was £69.99) – buy here
• Samsung Galaxy Tab A9, £104.99 (was £169) – buy here

Appliance deals

• Ninja Creami Ice Cream Maker, £149 (was £199.99) – buy here
• Russell Hobbs Electric Kettle, £25.99 (was £49.99) – buy here
• Salter Double Waffle Maker, £20 (was £24.99) – buy here
• Ninja Perfect Temperature Kettle, 1.7L, with Temperature Control, £67.99 (was £99.99) – buy here

Beauty deals

• Ghd Duet Style 2-in-1 Hot Styler, £257 (was £397) – buy here
• Ghd Original Hair Straightener, £100 (was £139) – buy here
• Ghd Rise Volumising Hot Brush, £135.99 (was £179) – buy here
• L’Oreal Paris Revitalift Filler +Hyaluronic Acid Serum, £10 (was £31.99) – buy here
• Mylee Pro Gel Nail Polish Lamp Kit, £67.49 (was £89.99) – buy here

Fashion deals

• Crocs Unisex’s Classic Lined Clog, £26.13 (was £54.99) – buy here
• Swarovski Imber pendant, £27.90 (was £55) – buy here
• Hugo Analogue Quartz Watch for Men, £73.99 (was £129) – buy here

Vacuum cleaner deals

• Henry Xtra Bagged Cylinder Vacuum, £129 (was £179.99) – buy here
• Shark DuoClean Upright Vacuum Cleaner, £179 (was £299.99) – buy here
• Shark Cordless Stick Vacuum Cleaner with Anti Hair Wrap, £169 (was £279.99) – buy here
• Vax Air Stretch Pet Max Vacuum Cleaner, £79 (was £119.99) – buy here

Gaming deals

• PlayStation 5 Digital Edition Console, £309 (was £389.99) – buy here
• PlayStation 5 Console, £399.99 (was £479.99) – buy here
• PlayStation VR2, £339 (was £529.99) – buy here
• Turtle Beach Stealth 500 Xbox Wireless Gaming Headset, £57.99 (was £79.99) – buy here
• Sony INZONE H3 Gaming Headset, £44.99 (was £89) – buy here

Toy deals

• Barbie Dreamhouse, £169.99 (was £349.99) – buy here
• LEGO Harry Potter Hogwarts Castle Model, £301.98 (was £409.99) – buy here
• LEGO Star Wars R2-D2 Model Set, £60 (was £89.99) – buy here
• Dislocati Karaoke Machine, £13.59 (was £20.99) – buy here
• Instant Print Camera, £29.19 (was £39.99) – buy here

Food and drink deals

• Nestlé KitKat and Friends Big Biscuit Box | 69 x Chocolate Biscuit Bars, £13.99 (was £21.78) – buy here
• Heinz Beanz, 415 g (Pack of 12), £8.54 (was £16.80) – buy here
• Sprite 24 x 330ml Cans, £8.99 (was £17.50) – buy here
• The Glenlivet Founder’s Reserve Single Malt Scotch Whisky with Giftbox, £22.99 (was 39.50) – buy here
• Tanqueray No. TEN Gin, 70cl, £24.50 (was £35.50) – buy here

Household essentials deals

• Finish Ultimate Plus Infinity Shine Dishwasher Tablets, £14.50 (was £33) – buy here
• Fairy Non-Bio Platinum PODS, Washing Liquid 120 Washes (60 x 2), £23.32 (was £36) – buy here
• Finish Dishwasher Machine Cleaner (250ml x 8), £15.99 (was £44) – buy here
• Fairy Outdoorable Fabric Conditioner 8-pack 440 Washes, £20.40 (was £32) – buy here
• Regina Soft Bamboo – 45 Rolls of Toilet Tissue 3 Ply, 160 Sheets, £15.99 (was £30) – buy here

Subscription deals

• Kindle Unlimited, 99p for 3 months – sign up here
• 3 months FREE Amazon Music Unlimited – sign up here
• Audible, 99p for 3 months (£10 Audible voucher) – sign up here
• Try Prime FREE for 30 days – sign up here

When is Cyber Monday 2025 and is Amazon taking part?

Cyber Monday is set for December 1, 2025, marking the last chance for shoppers to snag some great deals.

Amazon typically jumps in with discounts throughout the sales weekend and into Cyber Monday, so you can extend your bargain hunting a bit longer.

Originally, Cyber Monday deals were an online-only affair and focused on tech (hence the name).

In contrast, Black Friday deals were available both online and in-store, with a focus on big-ticket items.

Lately, the lines have blurred, with retailers, including Amazon, offering similar deals from Black Friday through Cyber Monday, with sales usually wrapping up at midnight on Monday.

How much does Amazon’s shipping cost?

If you’ve got an Amazon Prime account your delivery fee will be free.

Amazon also offers free delivery on orders over £35. 

You can see the full list of shipping costs here.

For orders from third-party sellers on Amazon, prices can vary depending on the seller.

Always check how much a product is with shipping fees added to the total before purchasing it to avoid any surprises.

Does Amazon offer any other discounts?

Amazon offers several savings on subscriptions, including discounts on Audible and Kindle Unlimited services.

Students can get Amazon Prime free for six months.

After the trial ends, you can get 50% off the full Prime membership.

You must be a UK student aged 18+, with an .ac.uk email address.

If you’ve not got one of those, send an email from the address that’s linked to your Amazon account to [email protected] giving proof of enrolment.

How to search for Amazon Black Friday deals?

The first place to visit is our Black Friday topic page.

You can also check out Amazon’s official UK Black Friday deals page.

Alternatively, you can search for the product you want on Amazon using the top search bar.

In the list results, you’ll be able to see whether it comes with a Black Friday discount.

Make sure you do your homework beforehand, so you know what the normal retail price is and how much you’ll be saving.

Amazon deals

Head over to our tech Black Friday deals hub for even more discounts.