Best beauty Advent calendars 2025 UK: Waitlist details, release dates, prices

I’M number 70,000 in the queue!” my friend texts me, having just signed up to the Space NK Beauty Advent Calendar waitlist.

Prone to long waitlists and selling out fast, beauty advent calendars have taken the beauty industry by storm, and there are now hundreds on the market.

Spanning from under £20 to over £500, advent calendars have become big business for the beauty industry, with many of them selling out before autumn even begins.

So, with so many options and price points, how to choose? Here’s where we step in – we’ve opened every door of all the bestselling calendars to determine the very best.

From calendars that’ll save you thousands, to ones with hidden golden tickets, reusable designs, and exclusive products, there’s a lot to discuss – so let’s take a first look at the Christmas beauty calendars of 2025,

Many, many spoilers await, so if you don’t want to see the details of the very best beauty Advent calendars, look away now…

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Best Beauty Advent Calendars 2025

Liberty 2025 Advent Calendar

Liberty 2025 Advent Calendar, £275 (worth £1,245)

Release Date: TBC. Liberty is keeping schtum on the release date for now, but the best thing you can do is to sign up to the waitlist to be the first to hear when the calendar drops
Total number of products: 30 (20 are full size)
Total value: £1,245
Buy if: You want to try Liberty-exclusive products, of which there are 26, and try new brands in general. 2025 sees 12 new brand introductions compared to 2024
Skip if: It’s definitely pricey, but at £275, it’s worth more than four times that amount at £1,245. Whether the price tag is worth it is up to you

Invest in this gorgeous beauty Advent calendar and you’ll receive products worth a total of £1,245!

The entire calendar is a thing of beauty, with rich Liberty prints, sturdy drawers and gold shredded paper cushioning your products, making it one of the best Christmas gifts for her in our opinion.

There are 30 beauty treats hidden in the drawers and no less than 20 of them are full size, which has to be among the most I’ve seen this year.

Skincare, fragrance, body care and make-up, it’s all here from a wealth of well-known names and a few cult brands you might not have heard of.

They include Zelens, Jones Road, Lisa Eldridge, Augustinus Bader, Larry King and Trinny London among many others.

LookFantastic 2025 Beauty Advent Calendar

LookFantastic Beauty Advent Calendar, £105 (worth £655)

Release Date: 1st September
Total number of products: 28, 17 of which are full size
Total value: £655
Buy if: LookFantastic always provides great value for money with its Advent calendar, and 2025’s offering is worth more than ever before, saving you £550.
Skip if: You want more quality. The drawers are quite flimsy and the packaging is quite plain.

This much sought-after beauty calendar combines luxe and budget brands hidden inside 25 drawers.

There’s a great selection of products spanning make-up, skincare, hair styling and body care, with 17 full size and 11 deluxe size products, which always come in handy for travel, or for trying new products without shelling out for the full size version.

We can’t reveal what’s inside just yet, but the calendar contains a great balance between old favourites and bestselling newcomers.

This is one of the most affordable beauty Advents out there and gives some of the biggest savings so I definitely think it’s worth the investment.

Charlotte’s Beauty Treasure Chest

Charlotte’s Beauty Treasure Chest, £175 (worth £265)

Release Date: Download the Charlotte Tilbury app to be the first to shop on 9th September
Total number of products: 12, 5 of which are full size
Total value: £265
Buy if: You want to stock up on your Charlotte Tilbury favourites, and keep a high-quality box that can be reused for skincare or make-up storage
Skip if: You want more full size products, as this Advent mainly contains minis, and is only 12 days.

I think this has to be the most searched-for beauty Advent calendar every year and as a make-up and skincare fanatic, I couldn’t wait to get hold of it.

This is by far the most luxurious beauty calendar I’ve received – I was blown away by the packaging, which is a shimmering gold with jewel-like handles adorning the drawers.

The box is definitely one to keep and is sturdy enough to store make-up or jewellery.

Although there are just 12 products in the calendar, I’m a big Charlotte Tilbury fan so I had high hopes for the content.

I can’t say what’s inside just yet, but it delivered on most of my expectations, although having mainly mini sizes was a little disappointing.

Overall, I would say it’s value for money and if you’re keen to try a range of the brand’s products this is a great way to do so.

Space NK Beauty Advent Calendar

Space NK Beauty Advent Calendar, £260 (worth £1,150)

Release Date: TBC
Total number of products: 35 products (26 of which are full size)
Total value: £1,150
Buy if: You want an excellent selection of best-selling products. Plus, if you sign up to the waitlist you have the chance of winning £100, £200 and £400 vouchers to spend at Space NK. 
Skip if: You want more Christmassy packaging; the bright design may not be to everyone’s taste.

While the packaging is rather marmite, there are no doubts when it comes to the contents.

This is absolutely full of amazing beauty treats and is one of the best-curated Advents I have come across. Ever.

You’ll find 35 products tucked away in here and though the boxes are a little flimsy, it’s what’s inside that counts; skincare, make-up, hair and body brands that have set TikTok alight.

There’s a box to open for every day in December up until Christmas Day itself, which as you’ll have noticed means that some days you’ll receive more than one gift.

What’s more, 26 of them are full size!

And you can see what’s inside already, with best-selling brands like Sol de Janeiro, Olaplex, Paula’s Choice, Tatcha, Augustinus Bader and more included.

Glossybox Advent Calendar  

Beauty Advent Calendar, £90 (Worth £624)

Release Date: TBC
Total number of products: 27 (19 of which are full size)
Total value: £624
Buy if: Much more affordable than most alternatives, and subscribers to Glossybox receive an extra discount of £15
Skip if: You want more elevated brands. There’s a good handful of luxury brands, but the majority are on the more affordable side

If you’re a fan of Glossybox subscription boxes, the 2025 Glossybox Advent Calendar is a beauty lover’s dream.

Offering over £624 worth of products, it’s packed with full size and deluxe minis from brands including Emma Hardie, Aveeno, Rituals and ESPA.

There’s also products from Glossybox itself, such as the Glossybox No Crease Clips and the Glossybox Scented Candle in Winter Orchid.

It’s priced at £90 (or £75 for subscribers) making it a seriously great deal, with Beauty Box subscribers saving a massive £549.

Cult Beauty Advent Calendar

Cult Beauty Advent Calendar, £235 (worth £1,100)

Release Date: 4th September
Total number of products: 34, including 20 full size, and 40 products in the limited edition version
Total value: £1,100
Buy if: You’re looking for new products; it contains 16 of this year’s hottest launches
Skip if: You’re not the biggest make-up fan. The brand’s website states that there’s more make-up inside than ever before

This year there are two versions of the Cult Beauty Advent calendar; the classic curation, which is the standard beauty calendar, and the limited-edition curation, which contains an array of fine fragrances.

In the classic curation, there are 20 full size products and 16 of this year’s hottest launches with both calendars being worth £1,100.

Many of the drawers contain more than one product (hence the total of 34) and you can receive it with free UK next day delivery.

The full line up is still to be announced, but the brand has started releasing teasers on its website, with some products being the Patrick Ta Cream + Powder Blush Duo, the Gisou Honey-Infused Lip Oil, the Laneige Bouncy & Firm Serum and the Medik8 C-Tetra Advanced Serum.

There’s also the chance to find one of three Golden Tickets, each worth £1,000 for you to spend at Cult Beauty.

Cult Beauty will also donate £50,000 from its advent-related sales to charity, which will be announced closer to the launch date.

No7 Ultimate Beauty Calendar, £175

No7 Ultimate Beauty Calendar, £175 (worth £530)

Release Date: 2nd September for those signed up to the waitlist (and to also save £10), 3rd September to save £5, or 4th September at full price
Total number of products: 25
Total value: £530
Buy if: You’re a No7 fanatic or want to try lots of products from the range for the first time
Skip if: You’re buying for teens or younger adults

No7 is a popular brand many beauty fans flock to thanks to an extensive range of products that are ideal for mature skin.

This year No7 has released two calendars: the 25 Days of Beauty Calendar and the Ultimate Beauty Calendar.

The Ultimate Calendar retails for £175 and features products worth over £530 inside, which means a hefty saving of £355.

The 25 Days of Beauty Calendar retails for £60 and is worth £236, containing 10 full size products.

You can sign up to the waitlist for both calendars now to shop on the earlier date of 2nd September, where you also get a discount of £10.

Inside the Ultimate Calendar, shoppers will be gifted a variety of No7 beauty essentials across its bestselling skincare collection and popular make-up ranges, including the must-have Future Renew collection.

Boots 24 Beauty Stars Luxury Advent Calendar

Boots 24 Beauty Stars Luxury Advent Calendar, £150 (worth £600)

Release Date: TBC
Total number of products: TBC, but there are 24 days
Total value: £600
Buy if: You’re looking for a good balance of make-up, skin, hair, and body care products that’s still semi-affordable
Skip if: You want pretty, keep-worthy packaging for future storage

The Boots 24 Beauty Stars Luxury Advent Calendar is an excellent choice for beauty fans seeking more of an affordable option.

At £150, it delivers a value of over £600, featuring popular brands like Drunk Elephant, Sol de Janeiro and Laneige, with its full line up yet to be revealed.

Although its minimalist design may not feel super festive, we can rest assured that the great high street giant will more than make up for it with value for money and iconic products.

Boots 24 Days Of Skin Advent Calendar

Boots 24 Days Of Skin Advent Calendar, £70 (worth £285)

Release Date: TBC
Total number of products: TBC, but there are 24 days
Total value: £285
Buy if: You’re into your skincare. As the name suggests, all 24 days have a skincare treat behind each door
Skip if: You’d rather have a mix of other things, like make-up, haircare and body care

Worth over four times what you’ll pay, this calendar features 24 skincare products for those who are all about their skincare self-care.

Boots is remaining tight-lipped on its full line up for now, but we can spot some Korean skincare treats in there.

And they’re great all-round products that will suit most skin types.

We can spot the Round Lab Birch Juice Sunscreen, the Anua PDRN Hyaluronic Acid Capsule Serum and the Haruharu wonder Black Rice Moisture Cleansing Oil, which are all also good hallmarks of an everyday skincare routine.

M&S Advent Calendar

M&S Advent Calendar, £60 (worth £330)

Release Date: 9th October
Total number of products: 25
Total value: £330
Buy if: At £60 when you spend £35 on fashion, home or beauty, the Advent calendar is a pretty easy add-on if you’re already shopping at M&S
Skip if: You want more full size products, as most are minis

Launching online and in store on the 9th October, the M&S calendar is great value for money, costing just £60 when you spend £35.

It includes 25 products (8 of which are full size), from brands like Clinique, Estée Lauder and Nuxe, housed inside an illustrated box designed by Bella Freud.

You can also expect products from British brands, like the This Works’ Deep Sleep Body Cocoon, the Nails Inc 1 Step Gel Manicure, the Percy and Reed Wonder Balm Hair Primer, and the Cowshed Calming Bath and Shower Gel

Avant Wonders Advent Calendar

Avant Wonders Advent Calendar, £99 (worth £935)

Release Date: Pre-order now and get free UK delivery by 29th August
Total number of products: 12
Total value: £935
Buy if: You’re an Avant fan, want an all-skincare calendar, or need minis for travelling; all products sizes are under 100ml
Skip if: You want more than 12 products or bigger sizes

This year’s calendar from Avant is inspired by nature, and scanning the front of the box with your phone unlocks an AI experience where you can watch the ‘wonders of nature’.

As for what’s inside the box, Avant has released the full details of the products on its website.

You can expect items such as the Pro-Intense Hyaluronic Acid Illuminating Day Cream, the Damascan Rose Petals Revitalising Facial Serum, the Blue Volcanic Stone Purifying & Antioxidising Cleansing Gel and the Hyaluronic Acid Molecular Boost Eye Cream.

While some calendars include items that you’ll either use or not at all, everything included feels suitable for everyone, with moisturisers, eye creams, cleansers and face masks.

Fortnum & Mason Advent Calendar

Fortnum & Mason Advent Calendar, £265 (worth £1,149)

Release Date: Available to order now, with delivery after 22nd September
Total number of products: 26 (23 are full size)
Total value: £1,149
Buy if: You want almost all full size products from mostly British brands
Skip if: It’s big and heavy, so where to put it could be an issue

With decadent packaging adorned with poinsettias, flowers and exotic birds, this calendar is a real show stopper and one that is sure to make you (or any lucky recipient) gasp with delight.

It’s packed with items from great British beauty brands, but also contains international brands, like the renowned Sol de Janeiro Bum Bum Cream, an Advent calendar classic.

The full list of what’s inside is available on the brand’s website, but just some goodies include the Jo Malone London English Pear & Freesia Hand Cream, the Bramley Wellness Pillow Spray, the Bamford B Balanced Body Gel and the Olverum Pure Radiance Facial Oil.

What’s more, a staggering 23 out of 26 items are full size, making this the Advent calendar a hands-down winner with the most full size items.

Harrods Beauty Advent Calendar

Harrods Beauty Advent Calendar, £250 (worth not disclosed)

Release Date: Pre-order now with estimated dispatch from 1st September
Total number of products: 32 (14 are full size)
Total value: Not disclosed, but estimated to be worth over £1,000
Buy if: You want products that scream everyday luxury
Skip if: It’s one of the most pricey calendars on this list

Harrods is always one of the biggest names in the beauty Advent calendar market, with 2024’s calendar selling out in a few days.

And we can see why; the calendar is always brimming with big names and luxury products, effortlessly injecting a slice of luxury into your everyday routine.

The calendar’s price point stands firmly at £250 every year, and features a bit of everything; skincare, make-up, haircare, body care and fragrance essentials.

Just some of the icons inside include the Medik8 Crystal Retinal 6, the 111SKIN Cyro Sheet Mask, the Cle De Peau UV Protective Cream and the Augustinus Bader The Face Oil.

Plus, this advent calendar includes 14 full size products too, which is a rarity in luxury advent calendars.

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Best beauty advent calendars FAQs:

When do beauty advent calendars start going on sale?

Most Christmas beauty calendars start going on sale in September or October, with waitlists available to sign up to from July or August.

Advent calendars are known to sell out quickly, which is why a waitlist is recommended.

It doesn’t mean you need to buy the advent calendar there and then.

It simply means you will receive updates on when the advent calendar officially goes on sale and often are given priority access to buy.

When is the M&S beauty advent calendar released?

The M&S beauty Advent calendar launches in store and online on 9th October.

It costs £60 this year when you spend £35 on fashion, home or beauty, and is worth £330.

It includes 25 products (8 of which are full size), from brands like Clinique, Estée Lauder and Nuxe, housed inside an illustrated box designed by Bella Freud.

Will beauty advent calendars go on sale for Black Friday 2025?

Beauty advent calendars are already a huge saving in comparison to shopping every item in the bundle separately.

But if you are looking to save even more, some advent calendars have been known (rarely) to be included in the Black Friday and Cyber Monday sales.

In the majority of cases, calendars will have sold out by the time Black Friday comes around.

And when is Black Friday in the UK? The fevered shopping date lands on Friday 28th November 2025.

If there is a particular calendar you have your sights set on, I would strongly advise not waiting until the Black Friday sale in order not to miss out.

Are beauty advent calendars worth it?

In my opinion, yes, beauty advent calendars are always worth the money.

Part of the reason advent calendars are hugely popular is because you can enjoy hundreds, if not thousands, of pounds worth of beauty products for a fraction of the price.

In total honesty, I will never spend £1,000 in one full shopping spree, and I don’t know many people who would.

But splurging £50 to £250 on a beauty calendar bundle is more appealing and purse friendly.

I also think beauty advent calendars are worth the money because it makes getting my hands on sell-out products easier and stress-free.

Which beauty advent calendar is worth the most?

All the advent calendars listed above are good value, as they are worth way more than their price tag.

Shoppers should look out for those with the most full size items to get the best value.

But in regards to monetary value, the Liberty Advent calendar is worth the most, costing £275, but worth £1,245.

The Cult Beauty Advent calendar is close behind, costing £235, but worth £1,100.

For a more affordable alternatives, the Lookfantastic Advent calendar (costing £105) never disappoints, as it includes a mix of trending products, bestsellers and classic favourites.