A CULT Nestle cereal that was axed four years ago is making its return UK supermarkets.
Golden Grahams will once again grace the presence of Brits kitchen cupboards after it vanished nearly half a decade ago.
The whole wheat and corn square-shaped pieces were hugely popular with shoppers in the 1980s and 90s, but were axed in 2021.
Fans of the morning snack were left devastated, with many revealing they loved the product and craved it.
One distraught shopper even had this to say on X: “This country went to sh*t when it stopped selling Golden Grahams.”
But now a Nestle spokesperson has told The Sun that it listened to shoppers complaints and is bringing the delight back.
They said: “We know from consumer feedback that Golden Grahams has been missed since it was discontinued, so it’s a pleasure to confirm that the beloved brand is returning to selected retailers across the UK.
“We hope UK cereal fans are glad to see its return.”
Better yet, the breakfast treat has already been spotted at Home Bargains.
The nostalgic box costs £1.99 and has around 12 servings.
Shoppers could not contain their excitement when they spotted the beloved cereal on shelves.
One customer said: “Ran there yesterday and got 2 boxes of golden grahams. Soooooo excited.”
While another customer said: “Omg Golden Grahams used to be my fave.”
And a third said: “As someone who used to buy the Golden Grahams before they vanished, they are incredible.”
If you are keen to buy the product you will need to head to your nearest Home Bargain branch, as the product is not sold online.
But it may be worth ringing up your local branch ahead of time to avoid a wasted trip.
You can find your nearest Home Bargains by visiting storelocator.home.bargains.
OTHER AXED CEREAL
And Nestle is not the only cereal maker to shake up its cereal offering.
Weetabix confirmed in May that Alpen cereal bars have now permanently disappeared from supermarket shelves.
Tesco left shoppers heartbroken when it confirmed it was no longer making its own-brand apricot wheats.
Kellog’s has also axed a number of cereals, including All Bran Golden Crunch and Chocolate Cornflakes.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.