MARKS and Spencer is launching an Arctic version of its iconic Colin the Caterpillar cake.
And the frozen treat will come served with beans – the chocolate variety.
Earlier this month, the firm trailed a new Colin the Caterpillar product.
The posh nosh maker shared a cryptic video on Instagram of the iconic chocolate critter cake sitting in a freezer.
A caption underneath read: “On the HOTTEST day of the month … we’re announcing something ‘cool’.”
Fans went wild, with many sharing ideas of what the new product may be.
One excited shopper said: “Whatttttttt Colin ice cream cake??!!! NEED!!!”
And papers just sent to the UK’s Intellectual Property Office by the firm reveal exactly what the new Colin will be.
Marks and Spencer has applied to trademark the frozen Colin cake and they even sent a pack shot to the government department.
The application is yet to be given trademark status.
HISTORY OF M&S
M&S was founded in 1884 by Michael Marks and Thomas Spencer in Leeds.
The first official Marks and Spencer store opened in Manchester in 1901.
Throughout the 1920s, M&SA gre rapidly, opening more and more stores across the country.
The retailer made its reputation in the early 20th century by selling only British-made products.
It began textile sales in 1926 and started selling food from 1931.
The St Michael trademark was introduced in 1928 as a guarantee of quality and value.
This was initially used only for a small range of textiles but was extended over the years to cover all goods sold by M&S.
M&S introduced its first in-store cafe in 1935 in the Leeds store.
It provided cheap, hygienic, and nutritious mass catering.
By 1942, M&S opened 82 cafes across its estate.
At the outbreak of the Second World War, M&S had 234 stores.
By 1945, over 100 of these had been damaged by bombs, and 16 had been completely destroyed.
BY 1960, M&S pioneered in the sale of fresh poultry following the invention of the cold-chain process.
In the 1970s and 1980s, M&S pushed into international markets including the US, Canada and France.
In 1979, M&S introduced the Chicken Kiev to its food halls across the UK.
In 1992, Percy Pigs were launched.
The Autograph range of clothing was introduced in 2000, and the St Michael brand was slowly phased out.
In 2019, the group announced 110 store closures as part of its plans, affecting several longstanding high-street shops.
In September 2020, M&S partnered with Ocado to allow for home delivery of the chain’s full food range.
M&S has recently announced new stores and is freshening up a swathe of others in a boost for shoppers.