DEODORANT brand Lynx has been hit by a shrinkflation storm after cutting the size of its shower gel.
The toiletries giant slashed its body wash bottles from 250ml to 225ml earlier this year – but has stayed at the same price in shops.
The cut, which frustrated the brand’s devoted customers, applies to its beloved Lynx Africa range of products.
Others hit include the popular Unity, Exite and Ice Chill brands, which are all 10 per cent smaller than before.
Fans who noticed the changes kicked up a stink online and blasted Lynx for ripping off hard-up Brit consumers.
One wrote: “These are different variants, but all of them have shrunk to 225ml.
“New bottle is shorter and thinner!”
Another fumed: “Another tricky marketing tool to manipulate us customers to spend MORE for less!”
The change comes after Lynx, the UK’s best-known deodorant brand and Christmas stocking filler, revamped the Lynx Africa brand earlier this year.
It came following a marketing stunt in which parent company Unilever said it had been discontinued – only for it to be saved after public outcry.
We previously revealed how other top brands, including Cadbury and Nescafé, had also slashed the size of their products this year.
Other toiletries to have been hit by the squeeze include rolls of toilet paper and tubes of toothpaste.
Unilever was asked to comment.