BEAUTY lovers claimed they had to bring suitcases to carry home the massive stock of freebies racked up at this year’s Superdrug Presents event.
Fans were left gobsmacked at this year’s beauty festival after a TikToker revealed the sheer size of the famous Superdrug goody bag.
The UK’s biggest health and beauty event took over Central London once again this weekend, transforming into a huge “beauty playground” packed with freebies, treatments and celebrity guests.
But it was the haul at the end of the day that had everyone talking, with Nicole, @nicolejxhnson, posting a TikTok walkthrough of everything she managed to bag and the list is jaw-dropping.
She said: “The goody bag is huge! Please, please get it on your way out. It is so heavy. And please bring a suitcase if you’re allowed.”
Before she even got to the official bag, Nicole had picked up armfuls of treats just from browsing the stands.
From pimple patches and curl creams to dry shampoos, body scrubs, lip glosses, protein bars and even a teeth whitening pen, Nicole showed off her massive haul.
Then came the main event, and fans were floored.
The bulging bag contained luxury miniatures and full-size favourites from brands like Moschino, Nivea, Makeup Revolution, Milani and Billie Eilish’s own perfume line.
We’re talking everything from perfume, shower gel and tanning drops to hydrating mists, hair oils, lip serums, scrubs, masks and even energy drinks.
Nicole gushed over her favourites, including Lanolips balm, Sabrina Carpenter’s Caramel Dream spray and a glossy purple toothpaste.
She told followers: “It’s a very big goodie bag. I’m very tired. Had a lovely time.”
The beauty bash didn’t stop at freebies either.
Guests could nab complimentary manicures, spin prize wheels, take on mystery grabs and even play ring toss for beauty treats.
Katie Price’s daughter Princess Andre was among the influencers spotted enjoying the festival.
It comes after the 18-year-old signed a brand new and very lucrative contract with high street giant Superdrug once again.
The event also offered masterclasses, meet-and-greets and pampering sessions at the Beauty Studio.
Superdrug Presents has become the event for beauty fans, running annually since 2023.
This year’s tickets were £35 , up from £30 last year, but with a bag that could keep your bathroom shelves stocked for months, fans reckon it’s worth every penny.
Dates for 2026 are yet to be announced, but with demand growing every year, beauty buffs are being warned to keep their eyes peeled and pack light.
As Nicole put it best: “Do not stay in the first room when you walk in. The upstairs is about five times bigger, so don’t get stuck and forget that there’s the entire event to explore.”
It’s not the only beauty bash Superdrug has thrown this year.
It comes after the retailer launched its Beauty Playground pop up at Westfield Stratford in London, earlier this summer.
The event was packed with interactive displays, “Try Me Tables”, and glitzy social content stations complete with ring lights.
Superdrug also launched a Superswap pop-up in June, where bargain hunters bagged up to £500 worth of luxury beauty dupes for a fraction of the price.
Among the must-have steals were Studio London’s U Dew U Bronzing Drops for just £5 (saving £30 vs a high-end dupe).
It also included the cult-fave Artiscent Atelier fragrances, which were a mere £12 for scents that smell way more expensive.
One shopper said: “I couldn’t believe how similar it was to the designer brand and it lasted all day. Total win.”
The Superswap event highlighted more than 40 of Superdrug’s best own-brand products, covering skincare, cosmetics, fragrance and toiletries, all proven to rival premium buys in tests and reviews.
Best beauty dupes
Fabulous’ Beauty Editor, Tara Ledden revealed the cheaper version of your favourite beauty products that you should have in your cupboard.
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“A huge 55% of us would like to spend less on our beauty routines according to new research from E.l.f. Cosmetics, so it’s no wonder there’s millions of #dupe videos on Tiktok.
“While some dupes are easy to spot given their look-a-like packing, they’re often lacking when it comes to the contents.
“In fact, some of the best dupes look nothing like the luxury product they’re a dead-ringer for – and, trust me, they’re the ones you want.”
REAL: Benefit Hoola Matte Bronzer, £32.50 DUPE: Natural Collection Bronzer, £3.50 which is a saving of £29. The Natural Collection Bronzer comes in more shades, although it doesn’t have a mirror in the compact.
REAL: Milk Make-up Hydro-Grip Primer, £35 DUPE: E.l.f. Power Grip Primer, £10. These two share a similar green hue, as well as the same long-wearing, mattifying properties – although, E.l.f’s is so popular it’s just as hard to get hold of.
REAL: Charlotte Tilbury Pillow Talk Lipstick, £28 DUPE: L’Oreal Paris Color Riche Satin Lipstick Beige A Nu, £8.99. The shades of these two lipsticks are virtually identical on the lips, although while Charlotte Tilbury’s is matte, the L’Oreal Paris Lipstick has a satin finish – which actually makes it more comfortable if you’re wearing all day.
REAL: Estée Lauder Double Wear Foundation, £40 DUPE: Collection Lasting Perfection Matte Foundation, £6.99. While they don’t look alike from the outside, the formula, consistency and staying power of both foundations is pretty similar – unfortunately, the Collection only comes in 20 shades vs Estee Lauder’s 60 options.
REAL: Glossier Boy Brow, £20 DUPE: Essence Make Me Brow Gel, £2.50. There’s a whole Reddit thread dedicated to this dupe, so you know it’s got to be good. They both have a waxy consistency and added fibres to make brows look fuller. I have to say, the shade range is far better with Boy Brow, but if you’re brunette, there’s plenty of Essence shade options to try.