KELLOG’S has axed a popular breakfast staple from supermarkets, leaving customers devastated.
The Nutri-Grain Bakes have not been spotted on supermarket shelves for weeks.
Kellogg’s has confirmed it has temporarily axed Nutri-Grain Bakes[/caption]
One eagle-eyed shopper noticed that the item was no longer in stock at their local store.
They raised the issue with the company on X, formerly known as Twitter.
Their post read: “@kelloggshelp_uk have the nutrigrain bakes (choc chip) been discontinued? Can’t find them anywhere. These are an absolute must have in my autistic house.”
Kellogg’s confirmed to The Sun that the item has been temporarily discontinued.
A spokesperson for Kellanova, the company which owns Kellogg’s, said: “We’re making some improvements to our production lines which means a short-term gap in production of Kellogg’s Nutri-Grain Bakes – in both Raisin and Chocolate Chip flavours.
“We’d rather not keep our loyal fans from their favourite snacks, but this happens on occasion.
The delicious breakfast bars are made with wheat, oat bakes and chocolate chips and are popular with children.
They also contain a host of key vitamins, including B2, B12 and Iron.
The bars usually sell for between two and three pounds, depending on if they were on offer or not.
But it’s not all bad news for Nutri-Grain fans.
Kellanova told The Sun that shoppers can still get their hands on Nutri-Grain bars in the Apple, Blueberry and Strawberry flavours.
The bars have a similar oaty outer coating and also contain B Vitamins and Iron.
Tesco is selling a box of six of the bars for just £1.95.
The snack maker has also recently launched six new snacks, including Kellogg’s Oaties and Kellogg’s High Protein bars.
The Oaties cereal costs around £3.50 and is made with wholegrain oats and fibre.
Meanwhile, the High Protein bars come in two flavours, Almond & Dark Chocolate and Almond and Salted Caramel.
Both of the flavours contain crispies and smooth chocolate and 8g or more of protein.
They will set you back around £2.50 for four, or £1.85 with a Clubcard.
Other discontinued items
Food manufacturers can sometimes discontinue items if they are not selling well or if they want to introduce a new product.
Aldi quietly removed the Specially Selected Caramel Layered Yogurt from its shelves in June.
Meanwhile, Tesco axed its own brand tomato and basil soup earlier this year to the disappointment of fans.
The supermarket said it adjusts its soup range throughout the year to reflect seasonal demand.
But the supermarket said it will expand its offer again in the autumn.
However, brands sometimes bring back discontinued items if there is enough demand.
Nestle has brought back Golden Grahams after axing the popular cereal four years ago.
The whole wheat and corn square-shaped pieces were hugely popular with shoppers in the 1980s and 90s, but were axed in 2021.
Meanwhile, M&S has brought back its Munch tins, this time in a peanut butter flavour.
Chocolate bars we’ve loved and lost
CHANGES to popular chocolate treats can hit fans hard.
Shoppers were in uproar in January after noticing Dairy Milk Marvellous Mix-ups with Oreo have been axed from shelves.
They were similarly left heartbroken to discover the Cadbury Dairy Milk 30% Less Sugar had also been scrapped, as well as Peanut Caramel Crisp Bars.
Caramac bars have been axed after more than 60 years with Nestle blaming declining sales.
And Animal Bars are also gone for good leaving fans heartbroken.
Milky Way Crispy Rolls were discontinued back in 2022 – but can sometimes be spotted in stores.
Mars discontinued dark chocolate Bounty bars last year for good, after a temporary pause in production,
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