A MAJOR supermarket has slashed the cost of hundreds of grocery staples in a bid to help shoppers save money.
Morrisons has reduced the prices of 650 everyday items, with savings averaging 18%.
In addition to the price reductions, Morrisons has also launched a number of weekly deals[/caption]
Essentials such as chicken breast fillets, fresh vegetables, olive oil, laundry pods, and enchilada kits are all included in the price cuts.
These reductions take effect today, both in-store and online, and will remain in place for at least four to eight weeks.
The supermarket says the move is aimed at helping households manage rising costs, especially with Christmas just around the corner.
Family meal staples such as rice, pasta, and chicken have been discounted, alongside basics like toilet rolls, kitchen rolls, and mayonnaise.
Seasonal items such as soups and cold and flu tablets are also included in the reductions.
Alex Paver, pricing and customer director at Morrisons, said: “At Morrisons we believe great quality should be affordable for everyone, and we know that the cost of everyday products really matter to our customers right now.
“That’s why we’re cutting the prices of over 650 items, from fresh favourites to cupboard staples, so our customers can trust they’re getting real value every time they shop with us.
“These price cuts mean customers can spend less on the essentials and still enjoy the great quality Morrisons is known for.”
In addition to the price reductions, Morrisons has also launched a number of weekly deals.
These include discounts on popular items like wine, coffee, and tea.
- Morrisons Tricolore Fusilli 500g: Was: £0.90 Now: £0.75
- Morrisons Long Grain Boil in the Bag Rice 4 x 125g: Was: £1.20 Now: £0.99
- Morrisons Gravy Granules 200g: Was: £0.99 Now: £0.73
- Morrisons Original Porridge Sachets 10 x 270g: Was: £1.58 Now: £1.35
- Morrisons Special Flakes: Was: £2.35 Now: £1.95
- Morrisons Chicken & Vegetable Broth 600g: Was: £1.85 Now: £1.50
- Morrisons Enchilada Kit 600g: Was: £1.77 Now: £1.60
- Morrisons Chicken Breast Fillets 630g: Was: £5.00 Now: £4.65
- Morrisons Wafer Thin Honey Cured Ham: Was: £2.00 Now: £1.55
- Morrisons Large Vine Ripened Tomatoes: Was: £1.40 Now: £1.19
- Morrisons Onion 3 pack: Was: £1.10 Now: £0.95
- Morrisons Olive Oil 250ml: Was: £3.30 Now: £2.80
- Morrisons Light Mayonnaise 500ml: Was: £1.15 Now: £0.99
- Morrisons Non-Bio Laundry Pods 21 pack: Was: £3.70 Now: £2.76
- Morrisons Toilet Tissue 9 pack: Was: £3.60 Now: £3.00
- Morrisons Max Strength Cold & Flu Day & Night Capsules: Was: £2.25 Now: £2.00
What else is happening at Morrisons?
Morrisons slashed over 3,600 jobs and closed 17 stores as part of a major shake-up to its operations.
The supermarket’s workforce dropped from 104,819 to 101,144 in the year leading up to October 27, 2024.
Thousands of jobs were axed across Morrisons’ stores, head office, as well as its manufacturing and distribution operations.
The latest job losses come after the Morrisons shut 17 of its stores around the UK earlier this year, with the final store in Haxby, North Yorkshire, closing on May 14.
The 16 other stores were all axed in April.
As part of a cost-cutting overhaul, the grocer also shut more than 50 of its in-store cafés, 35 meat and fish counters, and 18 Market Kitchen food courts earlier this year.
It cited the need to cut costs amid rising financial pressure.
It is instead investing in tech, rolling out new “Tally” robots to help customers find items on the shelves and improve stock management.
However, the business has returned to profit for the first time since 2021, when the chain was bought by US private equity investor Clayton Dubilier & Rice (CD&R).
Morrisons posted a pre-tax profit of £2.1billion for the year ending October 27 2024, reversing losses of £919million in 2023 and £1.3billion in 2022, according to new filings on Companies House.
How to bag a bargain
SUN Savers Editor Lana Clements explains how to find a cut-price item and bag a bargain…
Sign up to loyalty schemes of the brands that you regularly shop with.
Big names regularly offer discounts or special lower prices for members, among other perks.
Sales are when you can pick up a real steal.
Retailers usually have periodic promotions that tie into payday at the end of the month or Bank Holiday weekends, so keep a lookout and shop when these deals are on.
Sign up to mailing lists and you’ll also be first to know of special offers. It can be worth following retailers on social media too.
When buying online, always do a search for money off codes or vouchers that you can use vouchercodes.co.uk and myvouchercodes.co.uk are just two sites that round up promotions by retailer.
Scanner apps are useful to have on your phone. Trolley.co.uk app has a scanner that you can use to compare prices on branded items when out shopping.
Bargain hunters can also use B&M’s scanner in the app to find discounts in-store before staff have marked them out.
And always check if you can get cashback before paying which in effect means you’ll get some of your money back or a discount on the item.