NESTLE is bringing back a beloved childhood cereal after being discontinued over four years ago.
Golden Grahams are making a comeback after vanishing from shelves nearly half a decade ago.
The popular cereal was big with customers in the 1980s and 1990s, but was axed in 2021.
Fans of the morning snack were left devastated, with many revealing they loved the product and craved it.
One distraught shopper even had this to say on X: “This country went to sh*t when it stopped selling Golden Grahams.”
Nestle said it was bringing the popular whole wheat and corn square-shaped treat back after it recognised shoppers had “missed” it.
And the treat has since been spotted in Home Bargains, scanning for £1.99 a box.
Shoppers could not contain their excitement when they spotted the snack.
One excited fan said: “Is this real as I’ve been wanting and trying to find these for ages.”
While another added: “Ran there yesterday and got 2 boxes of golden grahams. Soooooo excited.”
And a third said: “Omg golden grahams used to be my fave.”
But even shoppers who do not live near a Home Bargains still have a chance to get their hands on the treat.
That is because Nestle is rolling out the product across four more UK stores.
The chocolate to coffee maker said the cereal will pop up in B&M, Farm Foods, Heron Foods, and Aldi.
Better yet, the confectionery giant said even more retailers will have the cereal on shelves soon, so keep your eyes peeled.
The best way to find your nearest branch of any of the stores is by visiting the retailer’s website and heading to the “store locator” section.
It will also give you the exact opening times of your nearest branch.
But it may be worth up ringing up your local store ahead of time to check stock levels to avoid a wasted trip.
OTHER AXED CEREAL
And Nestle is not the only cereal maker to shake up its cereal offering.
Weetabix confirmed in May that Alpen cereal bars have now permanently disappeared from supermarket shelves.
Tesco left shoppers heartbroken when it confirmed it was no longer making its own-brand apricot wheats.
Kellog’s has also axed a number of cereals, including All Bran Golden Crunch and Chocolate Cornflakes.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.