VIRAL brand Sol de Janeiro has seen exponential growth in the last couple of years, cementing themselves as a firm favourite among Gen-Z.
And with the brand favourites now up to half price at Asos – mums are stocking up for Christmas presents.
Sol De Janeiro Rio Radiance Body Lotion SPF 50 200ml Now £19.60[/caption]
Sol de Janeiro Limited Edition DANCA MISTICA Perfume Mist 90ml now £16.80[/caption]
Sol de Janeiro Craze
Sol de Janeiro is inspired by Brazilian beach culture and uses sweet and floral scents to transport you to the sunny summers of Brazil.
According to their website, the Sol de Janeiro brand was “named after the ‘Sun of January,’ when the sun hits its highest point during Brazilian summers.
Celebs such as Selena Gomez and Hillary Duff are counted among its loyal fanbase, and it has spiked in popularity on social media.
Their star products are their skin-tightening Brazilian Bum Bum Cream (pronounced as ‘boom boom cream’) and their Perfume Mist.
The company was founded by Heela Yang, who had previously worked as a director of marketing at Clinique and as a manager at Lancôme.
Korean-American Heela and her husband moved from New York City to Brazil in 2008, and she was inspired to make the product after falling in love with their inclusive beach culture.
In 2021, L’Occitane Group acquired a majority stake in Sol de Janeiro, and valued the company at US$450million (£350million).
Brand favourites up to half price at Asos
A post on Facebook‘s <a aria-label=” (opens in a new tab)” href=”https://www.facebook.com/groups/ExtremeCouponingAndBargainsUK/” target=”_blank” rel=”nofollow noreferrer noopener”>Extreme Couponing and Bargains UK group alerted its members to the amazing bargain.
They posted an image of the cut price goodies with the caption: “Up To 50% Off Sol De Janeiro At ASOS.”
Some of the products included Sol De Janeiro Rio Radiance Body Lotion SPF 50 200ml Now £19.60 (£40.00).
Sol de Janeiro Limited Edition DANCA MISTICA Perfume Mist 90ml now £16.80 (£24.00)
And Sol de Janeiro Beija Flor Jet Set now £22.50 (£30.00) – but there are many more.
The groups’ members were delighted, with some of them deciding to stock up on the brand for Christmas presents.
But we won’t put the names here in case we spoil the surprises.
Top 3 beauty products every woman should be using
Hayley Walker, Beauty Expert at Justmylook shared the holy-grail products every woman needs to be using.
A cleanser, SPF, and hair oil are must-haves within beauty routines.
A cleanser is crucial for healthy skin as it removes dirt, oil, and other impurities for flawless skin. This skincare step not only cleanses the face and removes dirt, but also prevents breakouts and premature skin ageing, helping you maintain a healthy, youthful, and blemish-free complexion.
The Aveeno Face Calm+ Restore Nourishing Oat Cleanser is a go-to of mine due to its gentle formula that soothes and restores the skin’s appearance and texture.
SPF is non-negotiable and should be in everyone’s daily skincare routine.
Even on cooler, cloudier days, our skin is exposed to the sun’s UV rays which can be harmful to unprotected skin and even lead to damage. These damages include sunburn, pigmentation changes, and wrinkles which can impact the skin’s texture and appearance. In some cases, prolonged exposure to UV rays can cause skin cancer.
Applying SPF daily prevents these damages and protects the skin from harmful rays. I recommend the Beauty Of Joseon Rice & Prebiotic Sunscreen PA++++ SPF50+ for its lightweight, non-clumping texture that absorbs quickly for a natural finish and maximum protection.
Hair oil has many benefits and should be regularly used. This treatment can strengthen and protect the hair from external stressors while improving its appearance and shine. Regularly applying hair oil can also reduce breakage and even encourage hair growth for longer, fuller locks. Hair oils also target the scalp, reducing dandruff and improving its health through exfoliation.
I recommend using this deeply nourishing treatment a couple of times a week or more depending on the hair’s moisture levels. The Hair Syrup Rapunzel Pre-Wash Oil Treatment is a nutrient-rich treatment that revitalises strands to promote a happy scalp and healthy-looking locks. Apply the syrup throughout damp hair before washing; massage from root to tip and allow the formula to penetrate strands before rinsing and styling.
Other Fabulous beauty news
Beauty lovers claimed they had to bring suitcases to carry home the massive stock of freebies racked up at this year’s Superdrug Presents event.
Fans were left gobsmacked at this year’s beauty festival after a TikToker revealed the sheer size of the famous Superdrug goody bag.
A woman who was fed up with pricey professional manicures decided to put Primark’s budget stick-on nails to the ultimate test during a week away.
Amy shared how she picked up a pair of the purse-friendly nails to see how long they would last.
And a celebrity hairstylist has revealed the five hair mistakes you may be making that could be ageing you years.
Michael Douglas, who counts his partner Davina McCall as one of his celebrity clients, has shared his expert advice for achieving healthy and shiny-looking hair that’ll keep you looking youthful.